Evolution of a Book Cover

Most artists live in the shadows of their work—and few see them.

We have sold thousands of copies of Shock Totem, and one thing we’re consistently complimented on is our cover art. This happens all the time. Think about that. We get complimented for something we did not create. All the time. The artist, for the most part, is ignored.

Sure, someone from Taiwan got on his back a tattoo of a slightly altered version of the cover art for issue #1—which is flippin’ brilliant—but that’s an extreme compliment. How many people have just e-mailed our artists to tell them how great their work is? Few, if any. I’d bet a lot of money on that.

But they tell us. Again, all the time.

Much like the fact that most people don’t understand how much time and effort an author puts into creating his work, I don’t think people understand or appreciate how much goes into creating cover art—or album art, a painting, a cartoon, etc.

On our Facebook page, we have a photo collection called Resonance. In it you’ll find a series of photos that includes numerous drafts of ideas for cover art we didn’t use, as well as early/alternate versions of the cover art we eventually did use. We want people to see part of the process, because it’s a long one that takes a lot of time and hard work.

As mentioned recently, we will soon reissue James Newman’s ode to 80s horror, The Wicked. We commissioned new artwork from Jesse David Young, as well as numerous interior illustrations. This process began back on September 16, 2011. Over six months ago. To give you a glimpse of what goes on behind the scenes, I’ve put together a little slideshow which begins with the very first sketch idea and ends with the final product.

(All the artwork was done by Jesse David Young, but the layouts for final three covers shown were done Mikio Murakami, Rex Zachary, and Yannick Bouchard, respectively.)


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Scroll down this page a bit, and on the right sidebar you’ll see a section labeled Artists of the Totem. Below it, links to all the artists that have helped make Shock Totem great. Check them out, hire them—or, at least, if you like their work, let them know.

About K. Allen Wood

K. Allen Wood is the editor/publisher of Shock Totem. For more info, visit his website at www.kallenwood.com.
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4 Responses to Evolution of a Book Cover

  1. Nick Contor says:

    I remember most of those, but it’s cool to see them all together.

  2. Qweequeg says:

    I like this post very much!

    I also liked seeing the progression of The Wicked cover.

    Thank you!

  3. I love seeing the process. The stuff I posted on Facebook is just a fraction of the drafts done for our issues.

  4. Dark Mark says:

    Thanks for sharing this, it is without doubt the best cover I have seen for years and it is great to see the creative process behind it.

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