We are all aware of the publishing sea change that has been occurring over the past several years. Through e-books and POD publishing, authors have been bypassing the traditional publishing houses in droves, even when the traditional publishers were willing to put their books out.
The logic is irrefutable. A self published book allows an author to make more money on less books sold while retaining all of the creative control. Provided the numbers are good (that puts the burden on the author to promote and distribute their own books, no easy task), why wouldn’t you go this route? It only makes sense, especially when book readers are abandoning the brick and mortar stores for the Internet. It’s leveled the playing field considerably.
The days of big-name writers looking down their collective noses at so-called “vanity presses” is essentially over. Those authors are self-publishing as well, if only to keep formerly out of print works available to their fans.
While this revolution is undoubtedly a good thing in many ways, it has its downside, most notably the lack of quality. When anyone with a computer and an Internet connection can publish their own books, the inevitable result is a market glutted with thousands of titles that are not worth reading at all. Poor layout, poor artwork, and just plain poor writing is abundant.
Like them or not, the traditional print publishers all had standards, whether low or high, and all of them used editors. Very few authors, no matter how talented, can put out a really good book in the absence of a good editor, a fact which almost every published author will attest to.
It’s even difficult to put complete faith in online reviews anymore, as the recent Todd Rutherford scandal illustrated. How do you know that those glowing five-star reviews were not bought, either in cash or in the nefarious review-trading parasitism that is all too common in the small press? I’ve read bad books that have a string of great reviews, and I’ll bet you have too. So how do we sort through the massive amounts of bad books and find the good ones?
The book you’re looking for is right THERE!
One possible solution is author collectives. These are loose organizations of authors and publishers who are all about maintaining standards of quality, not helping out friends. Ideally, if a book isn’t good, it doesn’t get the recommendation of the collective. Of course “good” is still a subjective term. That aforementioned parasitism can infect a collective as surely as an individual review. I’m wary of any organization where all that is required to get in is to pay a fee.
Even if you find a reliable collective, there is no guarantee that you will like all of the books it recommends, but it still sounds like a far more reliable method for choosing your next beach read than random chance or counting five star reviews.
But big-name writers are getting in on these. I was first made aware of this phenomenon through Killer Thrillers, an author collective that includes David Morrell, one of my all time favorite authors (and a fellow New Mexican). If you haven’t read him, you should. And although I’m not well read in the thriller genre, if Morrell recommends them, I can too.
Awesome Indies is another site I ran across that looks interesting, although I’m not familiar with any of the authors listed. It’s arranged by category, which is convenient, but sadly there is only one horror book listed. I checked out the preview of it, and while we haven’t stumbled upon a new Joe R. Lansdale, it’s pretty good. I’ve certainly read far worse.
I searched around some, but could not find a collective that is specifically horror oriented. If anyone knows of one, please point it out. If one does not exist, perhaps it’s time to start one, but I’m only interested if it’s going to reward good writing. We don’t need another parasitic clique of the sort that the small press is infamous for.