As many of you know, all issues of Shock Totem recently were made available in digital format. As of today, all issues are now just $0.99.
However, I’ve made the decision to make them exclusive to the Kindle. For the time being, at least.
Amazon recently introduced a program called KDP Select, and it piqued my interest. It made other writers scoff. Essentially, it allows Amazon Prime members one free e-book download per month through the Kindle Owners’ Lending Library. And those authors/publishers who make their work available exclusively through the Kindle—which we have done—can participate.
So if you have an Amazon Prime account, you now have the option to read any Shock Totem issue for free.
My reasons for doing this are very simple. No, I do not expect us to make a lot of money. Though Amazon entices people with big numbers, that’s simply Marketing 101. What this new program can do for us, is get our issues in front of new readers. And at this point, for Shock Totem, exposure is very important. More important than money, because without new readers we will never be a self-sustaining business.
My budget includes the costs of running Shock Totem Publications. I’d love to use less out-of-pocket money and more money from profits for the cost of our issues, but if that is ever going to change, we need new readers. We need to be seen by people outside of the small press, and this KDP Select will, hopefully, help with that.