Shock Totem Radio
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Tag Archives: Kindle Owners’ Lending Library
This week only we’re running promos on the first five issues of Shock Totem (not including the special holiday issue). Starting today, Kindle users will be able to download issue #1 for free. Tomorrow, issue #2 will be free, Wednesday, issue #3, and so on.
Click the links below to download!
Monday/Tuesday: Shock Totem 1: Curious Tales of the Macabre and Twisted
Tuesday/Wednesday: Shock Totem 2: Curious Tales of the Macabre and Twisted
Wednesday/Thursday: Shock Totem 3: Curious Tales of the Macabre and Twisted
Thursday/Friday: Shock Totem 4: Curious Tales of the Macabre and Twisted
Friday/Saturday: Shock Totem 5: Curious Tales of the Macabre and Twisted
We ran a similar promo a little over a year ago, and it generated 10,000 downloads. We hope to once again reach thousands of new readers. If you haven’t read all—or any—of our issues, now is the perfect time. If you have, please encourage others to give us a shot.
Doing a free promo was a great high, watching the numbers go up and up and up. But the higher you go…
Expected, but the visual is depressing.
As noted in my previous update, we opted to make our digital issues exclusive to the Kindle and lowered the price on a few of them so that they’re all priced at 99 cents. A lot of people dislike the 99-cent price point, suggesting it cheapens the product and conditions buyers to expect that price for all e-books. A valid argument, but it’s something that doesn’t work for us. Not now, at least.
So all digital issues are priced at $0.99. Future issues will likely be priced higher, but not much. For now, though, sales are good. Of course, selling a hundred copies nets $35, so “good” isn’t necessarily monetarily good. But this is about readers, and more readers is what we desperately need.
The digital issues have helped with that. And in an attempt to boost our readership, on Sunday, December 10, we made available for free through Amazon the digital version of our fourth issue. On the surface, it was a great success.
In the span of 24 hours, issue #4 was downloaded 408 times. Sounds fantastic, right? Well, only time will tell. I learned long ago that people love free stuff, but not necessarily for any other reason than it’s free. At conventions, you’ll sell more, in my opinion, if you don’t have a table loaded with free bookmarks, stickers, pins, candy, etc. Just have your product visible and you’ll make more sales.
So the question is, how many of those 408 people will read Shock Totem #4? I am not crazy enough to think they all will, but I’m hopeful enough to think a lot of them will. (Hopefully we see some positive reviews in the future.) If even a dozen read it, enjoy it, and eventually check out more work from our authors or pick up our other issues, then it will have been worth it. But again, time will tell…
We peaked at 587, I believe, on the Free in Kindle Store list. It would have been great to hit the top 100, but we stayed in the top 1,000 nearly the entire 24 hours. Can’t complain about that. But the funniest thing of all, was this:
A once in a lifetime achievement, I’d say. And a fitting one at that.
Thanks to everyone who downloaded issue #4. If you read it, please let us know what you think. I’ll post again on this subject in the future…
As many of you know, all issues of Shock Totem recently were made available in digital format. As of today, all issues are now just $0.99.
However, I’ve made the decision to make them exclusive to the Kindle. For the time being, at least.
Amazon recently introduced a program called KDP Select, and it piqued my interest. It made other writers scoff. Essentially, it allows Amazon Prime members one free e-book download per month through the Kindle Owners’ Lending Library. And those authors/publishers who make their work available exclusively through the Kindle—which we have done—can participate.
So if you have an Amazon Prime account, you now have the option to read any Shock Totem issue for free.
My reasons for doing this are very simple. No, I do not expect us to make a lot of money. Though Amazon entices people with big numbers, that’s simply Marketing 101. What this new program can do for us, is get our issues in front of new readers. And at this point, for Shock Totem, exposure is very important. More important than money, because without new readers we will never be a self-sustaining business.
My budget includes the costs of running Shock Totem Publications. I’d love to use less out-of-pocket money and more money from profits for the cost of our issues, but if that is ever going to change, we need new readers. We need to be seen by people outside of the small press, and this KDP Select will, hopefully, help with that.